Seeing is Believing: Stimulating Your Client’s Sense of Sight

Posted on March 30, 2007
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Sense of Sight If there is one thing we photographers have going for us, it is that we have one of the five senses covered. Our creations, the photographs themselves, provide a visual element to everything that we do. But can we do more visually to add to our work?

Of course we can! And we do that through packaging.

One of the first things that we can do is to make sure that the visual way our photographs are presented to the clients is clean and professional. Plastic bags are probably not the way to go here. Your client just paid good money for these photographs and they are dear to them. The last thing they want to see is their photos flopping around in a plastic bag.

For loose photos, invest in heavy paper folios or folders to contain them. For framed or mounted images, place them in a box (and I don’t mean a brown cardboard one).

Even the photos themselves can use some visual help. A mounted or framed photo is always perceived to be worth far more than a loose one, with very little financial investment.

There are also things you can do beyond the packaging that impacts your client sense of sight. Making sure that your studio is well lit throughout (this includes your entry area) and that your studio is inviting looking will also stimulate your client’s sense of sight.

Don’t let bare walls and tables be all your client sees. You should also have well packaged samples and examples of your work out for your clients to peruse while they are in your studio. Hang them on the walls and place them on the tables. They may see them only in passing but these elements are more stimulating than bare space.

All of these elements are things you can do to appeal to your client’s sense of sight. The more you have for them to look at, the more visually fulfilled your client will feel, which directly translates to how they perceive your work.

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