Packaging for the 5 Senses
Posted on March 27, 2007
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In my last article, we talked a little bit about how your client uses their 5 senses to try to determine the quality of the product in front of them. And if you remember the tissue paper article from a few weeks ago, you will recall that good marketers know that the more of the five senses they appeal to, the higher quality the customer will perceive the product in front of them to be.
With this in mind, it makes “sense” to make every effort for your business to appeal to all of your client’s five senses. “Oh sure”, you say, “and for smell, what do I do? Let them smell the mounting adhesive or protective photo spray? And taste? Eat the photographs?” Believe it or not, there are things that even a photography studio can do to cover these senses in a positive way (without sending someone to an emergency room). You just have to be a little creative.
Over the next five articles we will take a look at what you can do with each of the five senses. In the meantime, can you think of what sorts of creative things you can do to cover all five of your client’s senses?
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