The Latest Innovation in CD Packaging

Posted on July 15, 2009
Filed Under Packaging = $$$$ | Comments Off

With the increase in online communication thanks to social networking sites such as MySpace, Facebook and Twitter, to name a few, clients are now seeking low resolution images of their photo sessions to use on their internet pages. (Don’t be afraid to give them these images. The quality is not good enough for them to do anything with except to use them on their internet pages). What a great opportunity this demand presents to upsell your clients. Move them into a higher priced package by offering them unique packaging for those low resolution images.

A paper CD Sleeve is the most economical option but doesn’t hold value. A CD case is better. Numerous companies offer attractive CD folios but why not WOW your customers with the latest innovation in digital packaging? The newest digital option on the market is something called DPS from TAP. The DPS dual purpose packaging line includes folios, easel frames and albums all equipped with a patent pending retractable CD tray hidden in the back seam, allowing your images to be the focal point of the packaging, not the CD.
DPS. Digital Proofing System by TAP

In today’s economy, it is more important than ever to emphasize the perceived value of your product offerings. Your photographs are your best advertising but don’t forget - the packaging makes the first impression when your images are delivered. Make your first impressions lasting ones!