Rules of Packaging
Posted on March 6, 2008
Filed Under The Basics | 8 Comments
By (Guest Contributor) Allan Tyndell
- Packaging must enhance the product appearance.
- Packaging must increase the perceived value to the customer.
- Packaging must protect the product and make it easy to transport.
- Packaging of luxury products (purchased as a gift) must always enhance the perceived value of the gift. Packaging should NEVER lessen a product’s value or force a gift giver to make enhancements before it is given.
Luxury Items According to Webster
Anything contributing to one’s enjoyment, usually something considered unnecessary to life and health.
Something to Think About…
The vast majority of photographs are purchased for someone else.
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