How do you define photo packaging?

Posted on December 26, 2006
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Dictionary Just so we are clear on what we are talking about, when I say “Photo Packaging”, I am really referring to two areas of thought.

Professional Photo Packaging as the Presentation: the physical representation of photographic products: the display, wrapping and delivery of professional photography to position and present images for increased perceived value and to create an enhanced photographic experience and greater overall customer satisfaction - and elevated pricing potential (a la Godiva Chocolates and Starbucks Coffee).
Professional Photo Packaging as the Sales/Service Message: the creating of “portrait packages” by combining photographic prints and products (such as folders, easel mounts and albums) to build “offers” with professional photographs, for enhanced perceived value and greater overall customer satisfaction - and increased sales potential ( a la Price Club/Sam’s Club and Value Meals).

How would you define photo packaging? Is it something more than this? Less? Something different altogether?

Top 10.. Err.. 13 Reasons to Use Photo Packaging

Posted on December 18, 2006
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Professional Photo Packaging can…

Help turn an “ordinary” picture into an “extraordinary” presentation, ready for viewing and sharing.
Preserve memories - by offering photos of special moments in themed presentations.
Present a photographer’s “art” - by encouraging customers to display their photographs where family and friends can share and enjoy them.
Protect photographic images - by keeping fingerprints and handling from damaging prints.
Deliver a message - by combining an imprinted title or caption with the photographic image.
Promote a photographer’s business - with the addition of a studio logo or business name.
Enhance a studio’s business - by creating a “style” or “look” that builds recognition.
Generate new business - by including a company name, logo and contact information with each photograph.
Build repeat business - through the display of a studio name, logo and contact information.
Add value to your photography - by creating finished, ready to display presentations.
Increase sales profitability - with enhanced pricing potential and added perceived value.
Create immediate photo gift-giving opportunities
Combine multiple photographs together to tell a story or capture and event - with matted and framed images, folios, presentation books and albums.