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	<title>Photo Packaging for Professional Photographers</title>
	<link>http://www.photopackaging.com</link>
	<description>An online magazine filled with tips and tricks for presenting and packaging your photography.</description>
	<lastBuildDate>Tue, 02 Feb 2010 17:40:39 +0000</lastBuildDate>
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		<title>How to Effectively Use a Folio</title>
		<description>By (Guest Contributor) Allan Tyndell

Folios are an elegant delivery system used to advertise, market and highlight a photographer's work.  When folios are used properly, they generate revenue at no additional cost to the studio.

1.   The folio gives the customer an ego boost and makes the images worth ...</description>
		<link>http://www.photopackaging.com/?p=133</link>
			</item>
	<item>
		<title>Will Your Granchildren Be Very Upset With You?</title>
		<description>Author:  Fred Molesworth, Salem, Oregon

I'm willing to bet your grandchildren will be upset with you.  Here's why.  Imagine, 50 years from now, as your grandchildren or great grandchildren are going through the boxes in the attic.  They are enthralled with the treasures and keepsakes they find ...</description>
		<link>http://www.photopackaging.com/?p=131</link>
			</item>
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		<title>Photo Books . . . How Do I Decide?</title>
		<description>Author: Glen A. Clark

I was recently asked the following question, “I'm looking to create a coffee table book. I doubt I'll be making more than 200-300 of these. From what you've seen, do you have recommendations?”

I guess the short answer for deciding how to select a photo book fulfillment partner ...</description>
		<link>http://www.photopackaging.com/?p=129</link>
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	<item>
		<title>Birth of The Professional Photo Book – f•stop books™</title>
		<description>
Photo books are a great way for photographers to present and sell their photography to brides, new mothers, and just about anyone with an event that is meant to be saved for future generations. Photo books are not new. In recent years, the ability to purchase a one of a ...</description>
		<link>http://www.photopackaging.com/?p=127</link>
			</item>
	<item>
		<title>The Latest Innovation in CD Packaging</title>
		<description>With the increase in online communication thanks to social networking sites such as MySpace, Facebook and Twitter, to name a few, clients are now seeking low resolution images of their photo sessions to use on their internet pages. (Don't be afraid to give them these images.  The quality is ...</description>
		<link>http://www.photopackaging.com/?p=125</link>
			</item>
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		<title>Branding Your Studio</title>
		<description>By (Guest Contributor) Greg Stangl



Most small business owners, including photographers, assume that the prospect knows what they (the business) are all about.  The sad truth is most clients simply don’t know that much about your business or what you are trying to offer to the public.  As a ...</description>
		<link>http://www.photopackaging.com/?p=123</link>
			</item>
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		<title>Rules of Packaging</title>
		<description>By (Guest Contributor) Allan Tyndell



  Packaging must enhance the product appearance.
  Packaging must increase the perceived value to the customer.
  Packaging must protect the product and make it easy to transport.
  Packaging of luxury products (purchased as a gift) must always enhance the perceived value of ...</description>
		<link>http://www.photopackaging.com/?p=121</link>
			</item>
	<item>
		<title>Packaging&#8230; the Ultimate Brand Statement</title>
		<description>By (Guest Contributor) Greg Stangl

It continues to amaze me how little thought many photographers seem to put into professional portrait packaging.  The choice of packaging is the ultimate brand statement.  Not only is your packaging the most visible communicator of your brand, it is often the chief emotional ...</description>
		<link>http://www.photopackaging.com/?p=119</link>
			</item>
	<item>
		<title>The power of the idea of FREE</title>
		<description>I am willing to bet that, as a consumer, you like to get free things.  But the chances are, from a business perspective, giving things away for free is not something you want to do.  As much as you may love this business, ultimately you are in it to make ...</description>
		<link>http://www.photopackaging.com/?p=107</link>
			</item>
	<item>
		<title>Using your studio’s website for free advertising</title>
		<description>Now that you have a website, you can start making it work for you.  The nice thing about having a website is that it allows you to link to other people and more importantly, they can link to you.

Setting up link exchanges on the internet is almost as old as ...</description>
		<link>http://www.photopackaging.com/?p=105</link>
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